e-Reserves

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ELECTRONIC RESERVES

PART 1: INTRODUCTION TO MARKETING - CHAPTER 07: Marketing planning

• Author
• Rowson
• Pauline

• Subjects
• Data base management
• SWOT analysis
• Customer services
• Marketing
• Competitive advantage
• Market penetration
• Market shares
• Market strategy
• Consumer attitudes
• Legislation
• Objectives
• Competition
• United Kingdom--UK

So you know who your customers are, and you know your products and services. You've examined how to build a competitive edge and you've analyzed your products or services and your pricing strategies. This article looks at making sure you have a database to capture and analyze information, how to...

Strategic Management: An Executive Perspective

• Author
• de Kluyver, Cornelis A
• Pearce, John A

• Subjects
• Strategic planning
• Strategy formulation
• corporate strategy
• business unit strategy
• competitive advantage
• business model
• innovation
• Business conditions
• Strategic planning
• Economic conditions

The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals...